Luxury brand-building and development: new global challenges, new business models

Journal article

Peer reviewed

Michel Gutsatz and Klaus Heine

Journal of Brand Management, Vol.25(5), pp.409-410

01/09/2018

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url

https://doi.org/10.1057/s41262-018-0093-5View

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Title: Luxury brand-building and development
Creators: Michel Gutsatz (Author) - Kedge Business School
Klaus Heine (Author) - Kedge Business School
Publication Details: Journal of Brand Management, Vol.25(5), pp.409-410
Format: 409-410 p.
Identifiers: 9918196509453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Journal article
Local Fields: 257912

These are selected metrics from InCites Benchmarking & Analytics tool, related to this contribution

Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.223 Hospitality, Leisure, Sport & Tourism; 6.223.972 Urban Green Spaces
Web of Science research areas: Business; Management