Luxury, entrepreneurship, and innovation: part II - Innovation Pathways for Luxury Brands

Journal article

Peer reviewed

Glyn Atwal and Klaus Heine

Strategic Change, Vol.31(5), pp.483-485

01/09/2022

Abstract

luxury

Luxury branding

Innovation

Brand culture

entrepreneurship

pdf

20220826 Innovation article_JSC2518_final

Restricted Access

11 Record Views

Title: Luxury, entrepreneurship, and innovation
Creators: Glyn Atwal (Author) - ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne
Klaus Heine (Author) - École de management de Lyon
Publication Details: Strategic Change, Vol.31(5), pp.483-485
Format: 483-485 p.
Identifiers: 9917736009453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Journal article
Local Fields: 718369

These are selected metrics from InCites Benchmarking & Analytics tool, related to this contribution

Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.726 Entrepreneurship
Web of Science research areas: Business, Finance