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Musings of a double-blind peer reviewer
Journal article   Peer reviewed

Musings of a double-blind peer reviewer

Agnes Nairn
International Journal of Advertising, Vol.26(2)
01/03/2007

Abstract

Double-blind peer review is a fine process. Those in the academic community who refuse the role of reviewer because they are too busy with their research (which they will expect to be reviewed) might like to ponder on the very fundamental place the review process occupies in the academic community. And the vast majority who do review, rather than reviewing it as an unrewarded burden, might like to bask in a warm glow of personal satisfaction in the contribution they are making.

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