Nouvelles approches de marketing dans la grande industrie

Journal article

Peer reviewed

Bernard Cova, Florence Crespin-Mazet and Robert Salle

Revue Française de Gestion, pp.22-37

01/11/1995

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Title: Nouvelles approches de marketing dans la grande industrie
Creators: Bernard Cova (Author)
Florence Crespin-Mazet (Author)
Robert Salle (Author)
Publication Details: Revue Française de Gestion, pp.22-37
Format: 22-37 P.
Identifiers: 9917833309453
Academic Unit: emlyon business school
Language: French
Resource Type: Journal article
Local Fields: 88588