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Players' Attitudes toward Preorders and Adoption Intention of New Videogames: A Qualitative Approach
Journal article   Peer reviewed

Players' Attitudes toward Preorders and Adoption Intention of New Videogames: A Qualitative Approach

Monica D. Hernandez and Handan Vicdan
Advances in Consumer Research, pp.815-816
01/10/2010
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INCIP_GED_FICJOINT_19749
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