Project Marketing: um caso particular de marketing de relacionamento em B2B?

Journal article

Bernard Cova and Robert Salle

Marketing Industrial, pp.48-57

01/01/2002

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Title: Project Marketing: um caso particular de marketing de relacionamento em B2B?
Creators: Bernard Cova (Author)
Robert Salle (Author)
Publication Details: Marketing Industrial, pp.48-57
Format: 48-57 P.
Identifiers: 9917743609453
Academic Unit: emlyon business school
Language: Portuguese
Resource Type: Journal article
Local Fields: 104770