Project marketing: beyond competitive bidding strategies

Journal article

Peer reviewed

Denis Bansard, Bernard Cova and Robert Salle

International Business Review, Vol.2(2), pp.125-141

01/01/1993

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Title: Project marketing
Creators: Denis Bansard (Author)
Bernard Cova (Author)
Robert Salle (Author)
Publication Details: International Business Review, Vol.2(2), pp.125-141
Format: 125-141 p.
Identifiers: 9917721509453
Academic Unit: emlyon business school
Language: English
Resource Type: Journal article
Local Fields: 90621