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Revisiting fear appeals: A structural re-inquiry of the protection motivation model
Journal article   Peer reviewed

Revisiting fear appeals: A structural re-inquiry of the protection motivation model

Davide C. Orazi and Marta Pizzetti
International Journal of Research in Marketing, Vol.32(2), pp.223-225
01/06/2015

Abstract

Fear appeals online banking protection motivation response efficacy
Replicating Johnston and Warkentin (2010), we demonstrate that social influence and self-efficacy are the main drivers of compliance with fear appeals. Contrary to the original study, we find that the acknowledgment of a severe threat encourages subjects to seize on the proposed recommendation, bolstering perceptions of efficacy. With this sole exception, the original results are fully replicated in a different research context employing a different population.
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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.73 Social Psychology
6.73.130 Cognitive Biases
Web of Science research areas
Business
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