Screening Marketing: Videography and the Expanding Horizons of Filmic Research

Journal article

Peer reviewed

Joonas Rokka, Joel Hietanen and Douglas T. Brownlie

Journal of Marketing Management, Vol.34(5-6), pp.421-431

01/07/2018

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https://doi.org/10.1080/0267257X.2017.1403112View

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Title: Screening Marketing
Creators: Joonas Rokka (Author) - École de management de Lyon
Joel Hietanen (Author) - Stockholm School of Economics
Douglas T. Brownlie (Author) - University of Dundee
Publication Details: Journal of Marketing Management, Vol.34(5-6), pp.421-431
Format: 421-431 p.
Identifiers: 9917659709453
Academic Unit: emlyon business school
Language: English
Resource Type: Journal article
Local Fields: 214254

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Consumer Behavior
Web of Science research areas: Business; Management