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- Title
- Stratégie marketing des projets industriels
- Creators
- Florence Crespin-Mazet (Author)
- Publication Details
- Les Cahiers Lyonnais de Recherche en Gestion, pp.155-177
- Format
- 155-177 P.
- Identifiers
- 9917733109453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Journal article
- Local Fields
- 88682