Abstract
When useful information is distressing, it may deliberately be ignored. In this paper, we examine both theoretically and experimentally whether increasing perceived efficacy — the belief that one’s actions can influence an outcome — reduces such strategic ignorance. Participants in India are given the choice to receive or avoid information about the average loss in life expectancy due to air pollution in their district and are later asked to recall it. We find that increasing perceived efficacy significantly improves recall, particularly among participants with optimistic prior beliefs. The pattern is confirmed when conducting the same experiment in the United States. Our theoretical framework highlights how perceived efficacy shapes the interplay between anticipatory and realized utility, thereby influencing strategic ignorance.