The role of Key Account Management in Marketing and Sales Intelligence

Journal article

Peer reviewed

Björn Sven Ivens and Catherine Pardo

Marketing Review St. Gallen, Vol.31(4), pp.32-41

01/08/2014

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Title: The role of Key Account Management in Marketing and Sales Intelligence
Creators: Björn Sven Ivens (Author)
Catherine Pardo (Author)
Publication Details: Marketing Review St. Gallen, Vol.31(4), pp.32-41
Format: 32-41 P.
Identifiers: 9917601509453
Academic Unit: Department of Marketing
Language: English
Resource Type: Journal article
Local Fields: 98212