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Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’
Journal article   Open access   Peer reviewed

Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’

Aliakbar Jafari, Mona Moufahim, Diego Rinallo and Samuelson Appau
Marketing Theory, Vol.23(3), pp.533-553
01/09/2023

Abstract

Consumption Market religion religionization of the market marketization of religion the sacred and the profane spirituality
"This commentary section presents a dialogical discussion on Appau’s (2021) ‘Toward a divine economic system’, an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine economy’ as an alternative economic system to interrogate and extend scholarship on the relationship between the market and religion. In a thought-provoking conversation, four commentators (including Appau) engage in a critical discussion aimed at generating new ideas on theorizing the complex relationship between the market, consumption, and religion."
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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.3 Management
6.3.65 Consumer Behavior
Web of Science research areas
Business
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