A radical vision for academic videography is offered that, instead of reducing film as static representations and as ‘texts’, has the ability to shock our habituated ways of thinking.
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Rokka_JCB_2022 Videography
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Title
Videography as a 'Shock to Thought'
Creators
Joonas Rokka (Author) - École de management de Lyon
Publication Details
Journal of Customer Behaviour, Vol.21(1-2), pp.26-35