Abstract
This article discusses trends in visual merchandising. The single most important trend in visual merchandising is the return of visual merchandising itself. Today, every retailer is addressing its importance — the needs, the how-to, and what went wrong when they simplified their stores and removed this key element of merchandising. Merchandising is no longer about simplification. Today's trends are full of patterns, textures, exotic trims and unusual material combinations. No longer can a simple white box define excitement. It may be as simple as adding one bright color to a wall or adding color through product, but color definition will always present excitement. Customers want to know that retailers have a clear point of view, that they honestly present their products and services and always give the best for what is spent. Often, these values are presented best through visual merchandising.