Abstract
Brigitte Auriacombe and Joonas Rokka discuss the value of emlyon business school's longstanding research partnership with Club Med - for students, academics and the renowned holiday company.
- Title
- Becoming customers
- Creators
- Brigitte Auriacombe (Author)Joonas Rokka (Author)
- Publication Details
- Ambition Magazine, pp.18-22
- Format
- 18-22 p.
- Identifiers
- 9917458909453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Newspaper article
- Local Fields
- 422415