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- Title
- Buch-Rezension
- Creators
- Klaus Heine (Author)
- Publication Details
- Transfer, Werbeforschung & Praxis, pp.32-32
- Format
- 32-32 P.
- Identifiers
- 9917308009453
- Academic Unit
- Department of Marketing
- Language
- German
- Resource Type
- Newspaper article
- Local Fields
- 95594