Abstract
Can brands be your friends? Let's consider the science of brand relationships and why they feel so personal.
- Title
- Can a Brand Be Your Friend?
- Creators
- Alisa Minina Jeunemaître (Author)
- Publication Details
- Psychology Today
- Identifiers
- 9917422509453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Newspaper article
- Local Fields
- 767244