Abstract
What made a simple wine grown in a fairly mediocre wine-growing region one of the most prominent and enchanting icons in the world today? How did champagne, against all expectations, acquire such a prestige, becoming the ultimate sign of celebrations world-wide? No wedding, business deal, sporting event or art exhibition would be complete without it. Champagne’s success cannot be explained by its intriguing bubbles alone, so how did it become the ultimate symbol of celebration worldwide?