Dating apps: Marketing experts’ research reveals pitfalls to look out for, and tactics for success

Alisa Minina Jeunemaître; Jamie Smith; Stefania Masè

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Dating apps: Marketing experts’ research reveals pitfalls to look out for, and tactics for success

Alisa Minina Jeunemaître, Jamie Smith and Stefania Masè

The Conversation

24/01/2024

Abstract

online dating

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Use of dating apps is on the rise and they can provide a wealth of choice. Research also shows that they can leave some users feeling overwhelmed and exhausted.

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https://theconversation.com/dating-apps-marketing-experts-research-reveals-pitfalls-to-look-out-for-and-tactics-for-success-217174View

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Details

Title: Dating apps
Creators: Alisa Minina Jeunemaître (Author)
Jamie Smith (Author)
Stefania Masè (Author)
Publication Details: The Conversation
Identifiers: 9917843309453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article
Local Fields: 744757