Do You Have A Digital Strategy? Kodak Had One Too

Milo Jones; Philippe Silberzahn

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Do You Have A Digital Strategy? Kodak Had One Too

Milo Jones and Philippe Silberzahn

Forbes

01/05/2016

Abstract

So you have a digital strategy. Kodak did too, and that didn’t prevent the Rochester film giant from disappearing. There are lessons to be learned by looking more closely to the story.

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http://www.forbes.com/sites/silberzahnjones/2016/05/30/do-you-have-a-digital-strategy-kodak-had-one-too/#6d4a52e53f9eView

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Details

Title: Do You Have A Digital Strategy? Kodak Had One Too
Creators: Milo Jones (Author)
Philippe Silberzahn (Author)
Publication Details: Forbes
Identifiers: 9917390009453
Academic Unit: emlyon business school
Language: English
Resource Type: Newspaper article
Local Fields: 99866