Abstract
Ads leverage trust, relatability, and authority to persuade. Being aware of these tactics can help you make better decisions.
- Title
- How Do Advertisers Win Us Over?
- Creators
- Alisa Minina Jeunemaître (Author)
- Publication Details
- Psychology Today
- Identifiers
- 9917368609453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Newspaper article
- Local Fields
- 761752