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How selfies can build – and destabilise – brands
Newspaper article   Open access

How selfies can build – and destabilise – brands

Joonas Rokka
The Conversation
27/04/2017

Abstract

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While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a result of the rising “attention economy” and its growing appetite for likes, followers, retweets and fame.
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