Newspaper article

How to build a Chinese Luxury Brand

CEIBS Business Review

13/02/2020

Abstract

Luxury branding

brand building

entrepreneurship

Shang Xia

Hermès

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Details

Title: How to build a Chinese Luxury Brand
Creators: Klaus Heine (Author)
Publication Details: CEIBS Business Review
Identifiers: 9918204809453
Academic Unit: Lifestyle; Department of Marketing
Language: Chinese
Resource Type: Newspaper article
Local Fields: 542265