How users can make their AI companions feel real – from picking personality traits to creating fan art

Newspaper article

Open access

Alisa MININA JEUNEMAITRE, Jamie Smith and Stefania Masè

The Conversation

22/09/2025

Abstract

Human-AI relationships

Consumer Behavior

People may draw on personal experiences, cultural narratives and shared exchanges to shape their AI companions.

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Title: How users can make their AI companions feel real – from picking personality traits to creating fan art
Creators: Alisa MININA JEUNEMAITRE (Author) - emlyon business school
Jamie Smith (Author) - FGV EAESP
Stefania Masè (Author) - Ipag Business School (France, Nice)
Publication Details: The Conversation
Identifiers: 9923963209453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article