Key Account Management: Selling? Providing Services? ...Or both?

Newspaper article

Björn Sven Ivens, Barbara Niersbach and Catherine Pardo

AKAM Bulletin, pp.14-17

01/11/2022

Abstract

Key account management

Key account manager

Internal network

External network

pdf

2022_Ivens_Niersbach_Pardo_AKAMBulletin_Selling_Service_or_both_Page_garde

Restricted Access

url

https://a4kam.org/wp-content/uploads/2022/11/November-Bulletin.pdfView

16 Record Views

Title: Key Account Management
Creators: Björn Sven Ivens (Author)
Barbara Niersbach (Author)
Catherine Pardo (Author)
Publication Details: AKAM Bulletin, pp.14-17
Format: 14-17 p.
Identifiers: 9917331709453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article
Local Fields: 726007