Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige

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Klaus Heine and Francine Espinoza Petersen

European Business Review

19/01/2015

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Title: Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige
Creators: Klaus Heine (Author)
Francine Espinoza Petersen (Author)
Publication Details: European Business Review
Identifiers: 9917956009453
Academic Unit: Department of Marketing
Language: English
Resource Type: Newspaper article
Local Fields: 213966