Personalised gifts really do mean that little bit more to your loved ones, says research

Newspaper article

Diletta Acuti, Isabella Soscia and Marta Pizzetti

The Conversation

16/12/2024

Abstract

gift recipient

Gift-exchange

customization

Present giving can bring ‘vicarious pride’.

url

https://theconversation.com/personalised-gifts-really-do-mean-that-little-bit-more-to-your-loved-ones-says-research-245507View

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Title: Personalised gifts really do mean that little bit more to your loved ones, says research
Creators: Diletta Acuti (Author)
Isabella Soscia (Author)
Marta Pizzetti (Author)
Publication Details: The Conversation
Identifiers: 9917777909453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article
Local Fields: 766450