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Personalised gifts really do mean that little bit more to your loved ones, says research
Diletta Acuti
,
Isabella Soscia
and
Marta Pizzetti
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The Conversation
16/12/2024
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Abstract
gift recipient
Gift-exchange
customization
Present giving can bring ‘vicarious pride’.
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https://theconversation.com/personalised-gifts-really-do-mean-that-little-bit-more-to-your-loved-ones-says-research-245507
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Title
Personalised gifts really do mean that little bit more to your loved ones, says research
Creators
Diletta Acuti (Author)
Isabella Soscia (Author)
Marta Pizzetti (Author)
Publication Details
The Conversation
Identifiers
9917777909453
Academic Unit
MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language
English
Resource Type
Newspaper article
Local Fields
766450
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https://theconversation.com/personalised-gifts-really-do-mean-that-little-bit-more-to-your-loved-ones-says-research-245507
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