Pourquoi faut-il désapprendre le marketing?

Newspaper article

Pourquoi faut-il désapprendre le marketing?

Gilles Marion

L'Expansion Entrepreneuriat, pp.24-35

01/05/2010

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Title: Pourquoi faut-il désapprendre le marketing?
Creators: Gilles Marion (Author)
Creators - without role: Gilles Marion
Publication Details: L'Expansion Entrepreneuriat, pp.24-35
Format: 24-35 P.
Identifiers: 9918074409453
Academic Unit: emlyon business school
Language: French
Resource Type: Newspaper article
Local Fields: 83964