The future of physical retail: 5 actions to elevate customer experience

Newspaper article

Sharmila C. Chatterjee and Zoran Latinovic

MIT Sloan School of Management: Ideas Made to Matter

20/12/2024

Abstract

Physical retailers should combine data-driven insights with human touch to create a seamless hybrid shopping experience, these B2B experts say.

url

https://mitsloan.mit.edu/ideas-made-to-matter/future-physical-retail-5-actions-to-elevate-customer-experienceView

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Title: The future of physical retail
Creators: Sharmila C. Chatterjee (Author)
Zoran Latinovic (Author)
Publication Details: MIT Sloan School of Management: Ideas Made to Matter
Identifiers: 9917527309453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article
Local Fields: 766785