Up and down: Let China's good Craftsmanship and Design be seen by the World

Newspaper article

Up and down: Let China's good Craftsmanship and Design be seen by the World

CEIBS Business Review

07/02/2020

Abstract

Luxury branding

entrepreneurship

brand building

Brand identity

Shang Xia

Hermès

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20200207 Up and down_CEIBS Business Review

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Details

Title: Up and down
Creators: Klaus Heine (Author)
Publication Details: CEIBS Business Review
Identifiers: 9918193609453
Academic Unit: Lifestyle; Department of Marketing
Language: Chinese
Resource Type: Newspaper article
Local Fields: 542267