When TV Meets Search: How Coordinated Ads Boost Online Sales

Newspaper article

Open access

Knowledge@emlyon

03/09/2025

Abstract

Advertising efficiency

Advertising

Real-time syncing – adjusting digital ads immediately after TV airings – can help firms capture more value from advertising.

pdf

Guitart_Hervet_article_2346_export520.95 kBDownload View

Open Access

url

https://knowledge.em-lyon.com/en/when-tv-meets-search-how-coordinated-ads-boost-online-sales/View

23 File views/ downloads

23 Record Views

Title: When TV Meets Search: How Coordinated Ads Boost Online Sales
Creators: Ivan GUITART (Author) - emlyon business school
Guillaume HERVET (Author) - emlyon business school
Publication Details: Knowledge@emlyon
Number of pages: 2
Identifiers: 9927435609453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; QUANT - Quantitative Methods in Business; Department of Marketing
Language: English
Resource Type: Newspaper article

These are selected metrics from InCites Benchmarking & Analytics tool, related to this contribution

Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Consumer Behavior
Web of Science research areas: Business