Abstract
The festive season is a time for gift-giving. But beware of last-minute, thoughtless gifts. In addition to the monetary value, the personal investment counts.
- Title
- Why personalised gifts are the real winners during the holiday season
- Creators
- Isabella Soscia (Author)Diletta Acuti (Author)Marta Pizzetti (Author)
- Publication Details
- The Conversation
- Identifiers
- 9917519909453
- Academic Unit
- MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Newspaper article
- Local Fields
- 767136