Abstract
In management circles and beyond, companies are rushing to integrate, adapt and exploit big data in their organisations. Moreover, they are willing to recruit nearly anyone with a mention of “big data” or “artificial intelligence” in their resumes. There are nonstop consultant talks and crowded workshops on big data, and academic journals are rushing out special issues with the magical keywords. Nearly absent before 2011, big data is well on its way to be the most talked about topic in the management press, including the Economist, Financial Times, Wall Street Journal and Forbes.