Would You Replace Your Boyfriend or Girlfriend with an AI Chatbot?

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Would You Replace Your Boyfriend or Girlfriend with an AI Chatbot?

Alisa MININA JEUNEMAITRE, Stefania Masè and Jamie Smith

Knowledge@emlyon

17/09/2025

Abstract

Human-AI relationships

Consumer Behavior

Could you fall in love with artificial intelligence? More importantly: would you ever replace your boyfriend or girlfriend with one?

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Would You Replace Your Boyfriend or Girlfriend with an AI Chatbot?

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Title: Would You Replace Your Boyfriend or Girlfriend with an AI Chatbot?
Creators: Alisa MININA JEUNEMAITRE (Author) - emlyon business school
Stefania Masè (Author) - Ipag Business School (France, Nice)
Jamie Smith (Author) - FGV EAESP
Publication Details: Knowledge@emlyon
Identifiers: 9923964509453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article