Abstract
Consumer culture researcher Alisa Minina Jeunemaître dives into 'treatonomics' and the psychology behind our small splurges.
- Title
- Treatonomics: The Psychology of Small Splurges
- Creators
- Alisa Minina Jeunemaître (Interviewee) - emlyon business schoolDavid Cooper (Interviewer) - Journaliste
- Publication Details
- The Last Show with David Cooper
- Identifiers
- 9982746209453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Podcast