Policy Brief and Managerial Recommendations: Territorial brands as a tool for a collaborative, sustainable and circular Alpine region

Report

Open access

Diego Rinallo, Erik Logar, Marta Pizzetti, Cassiano Luminati and Katarina Šrimpf Vendramin

EUSALP

31/01/2024

Abstract

place brand

territorial marketing

place image

Alps

Circular Economy

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Title: Policy Brief and Managerial Recommendations: Territorial brands as a tool for a collaborative, sustainable and circular Alpine region
Creators: Diego Rinallo (Author)
Erik Logar (Author)
Marta Pizzetti (Author)
Cassiano Luminati (Author)
Katarina Šrimpf Vendramin (Author)
Publisher: EUSALP
Format: 41 p.
Number of pages: 41 p.
Identifiers: 9917215309453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Report
Local Fields: 760646