Territorial Brands’ Uses of the Image of the Alps

Report

Open access

Diego Rinallo, Marta Pizzetti, Olga Nechaeva and Erik Logar

EUSALP

31/01/2024

Abstract

Made in

Place image

place brand

territorial marketing

Alps

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Title: Territorial Brands’ Uses of the Image of the Alps
Creators: Diego Rinallo (Author)
Marta Pizzetti (Author)
Olga Nechaeva (Author)
Erik Logar (Author)
Publisher: EUSALP
Format: 42 p.
Number of pages: 42 p.
Identifiers: 9917684909453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Report
Local Fields: 760639