Abstract
The toolkit was co-created as part of a project funded by the British Academy (UK) involving three artist communities in West Bengal, India, a non-profit organization (Contact Base) and a team of researchers from Italy, France and the UK. Community planning for sustainable development through intangible cultural heritage Heritage knowledge and skills (known as intangible cultural heritage, or ICH), such as traditional crafts, cooking skills, dance, poetry or songs, can be used to generate income. Many communities wish to use their heritage skills and knowledge to support local livelihoods as well as maintain identity and meaning. This can support the Sustainable Development Goals under Agenda 2030, for social, cultural, environmental and economic empowerment of communities. This toolkit aims to help communities who want to promote their heritage products and services in the market. It will be most helpful to those who have already entered the market and wish to refine their approach. It offers some ideas that can be used to maximise benefits and mitigate risks, for example around overcommercialization.