Abstract
Report written for Credit Suisse The objective of this White Paper is to help Latin American business family’s to maximize their social impact. To pursue this objetive, families should: - Understand the set of activities involved in generating social impact. - Define the family's social investment vision. - Decide on the appropriate actions and mechanisms to carry out the social investment. - Measure and evaluating the impact of the actions at the three levels (Family, Business and Community). - Communicate the social impact generated