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- Title
- Appliquer le marketing aux produits industriels
- Creators
- Michel Perrin (Author)Jean-Paul Valla (Author)
- Contributors
- Groupe ESC Lyon, 1979-1998
- Creators - without role
- Michel PerrinJean-Paul Valla
- Contributors - without role
- Groupe ESC Lyon, 1979-1998
- Conference
- Groupe ESC Lyon
- Series
- Les Working Papers de l'IRE; 1978/03
- Publisher
- Groupe ESC Lyon, IRE; Ecully
- Format
- 1 vol (94 p.)
- Number of pages
- 1 vol (94 p.)
- Identifiers
- 9917721209453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Working paper
- Local Fields
- 28162