Dynamics of Hybrid Product Categories and When do they Help (or Hurt) Incumbent Actors

Working paper

Dynamics of Hybrid Product Categories and When do they Help (or Hurt) Incumbent Actors

01/01/2015

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Title: Dynamics of Hybrid Product Categories and When do they Help (or Hurt) Incumbent Actors
Creators: Jeroen Struben (Author)
Identifiers: 9917610809453
Academic Unit: emlyon business school
Resource Type: Working paper
Local Fields: 262163