Key Account Management: Some Classical Assumptions Revisited

Working paper

Key Account Management: Some Classical Assumptions Revisited

Catherine Pardo and Björn Sven Ivens

Universität-Erlangen Nürnberg

01/04/2004

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Title: Key Account Management: Some Classical Assumptions Revisited
Creators: Catherine Pardo (Author)
Björn Sven Ivens (Author)
Publisher: Universität-Erlangen Nürnberg
Identifiers: 9917891409453
Academic Unit: Department of Marketing
Language: English
Resource Type: Working paper
Local Fields: 104914