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- Title
- Systèmes d'information et de communication en marketing industriel
- Creators
- Jean-Paul Valla (Author)
- Contributors
- Philippe Albert (Contributor)Jean-Claude Frezal (Contributor)Michel Perrin (Contributor)Institut de recherche de l'entreprise, Ecully, Rhône
- Creators - without role
- Jean-Paul Valla
- Contributors - without role
- Philippe AlbertJean-Claude FrezalMichel PerrinInstitut de recherche de l'entreprise, Ecully, Rhône
- Conference
- Institut de recherche de l'entreprise
- Series
- Cahiers de recherche; 1979/05
- Publisher
- IRE; Ecully
- Format
- 1 vol. (I-43 f.); fig., tabl; 30 cm
- Identifiers
- 9918199409453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Working paper
- Local Fields
- 28153