Expertise

I am an Assistant Professor of Marketing affiliated with the Lifestyle Research Center. As a culturally oriented consumer researcher, I am interested in digitalization of consumer culture, risk taking consumer behavior, market dynamics, cultural branding, and qualitative methodology.

Engagements

Academic Research

Link

Honors

Fulbright Doctoral Grant
US Department of State, Bureau of Educational and Cultural Affairs, 2015-2017

Organizational Affiliations

Assistant Professor, Department of Marketing, emlyon business school

Affiliated member, Lifestyle, emlyon business school

Education

Marketing
2020, PhD

University of Wisconsin-Madison

Marketing
2015, Master of Science

Bilkent University, Turkey

Business Administration
2011, Bachelor of Science

Middle East Technical University (METU), Turkey