Expertise

I am an Associate Professor of Marketing focusing mainly on consumer brand relationships, brand transgressions, and moral judgements. I particularly enjoy teaching brand management, luxury marketing, and consumer behavior. Before joining emlyon, I worked at the Graduate School of Management of the St. Petersburg State University in Russia, where I had also served as the Academic Director of the CEMS Master of International Management program, as well as at Ithaca College in New York prior to that.

Engagements

Media availability
Expert availability
Action Learning

Links

Honors

Best Paper
Awarded, Marketing Research Track, Association for Collegiate Marketing Educators, 2011
Best Paper
Awarded, Marketing Research Track, Association for Collegiate Marketing Educators, 2010
Graduate Student Award
Awarded, Excellence in Teaching at SUNY Binghamton, 2006-2007

Organizational Affiliations

Associate Professor, Department of Marketing, emlyon business school, 2023 –

Primary member, MTCI - Marketing, Technology and Customer Insights, emlyon business school, 2023 –

Education

Marketing
2009, PhD

State University of New York at Binghamton

Business Administration
2004, MBA

Istanbul Bilgi University

International Business
2002, MIM

Schiller International University, Germany

Environmental Engineering
2001, Bachelor of Science

Istanbul Technical University, Turkey