Expertise
I am joining emlyon business school as an Associate Professor with a specialization in digital marketing. My research focuses on advertising strategies and their impact on companies' online media (website, social networks, and mobile applications). Before joining emlyon business school, I worked in Switzerland (HEC Lausanne) and in other business schools in France (Grenoble Ecole de Management). I obtained my Ph.D. in Management Sciences in Canada (Université Laval, Québec) as well as an M.B.A. in Marketing. I also hold a Master's degree from SKEMA (France). Expertises: Digital marketing, Advertising strategy, advertising efficiency, e-commerce, social media