Expertise

I am a Professor of Marketing. My research focuses on improving advertising decisions across digital and traditional channels. In recent years, my studies have focused on television advertising, banner advertising, social media adverting and email marketing.

My research has appeared in international journals such as the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.

I joined emlyon business school in 2018. I received my PhD from IESE Business School, Spain. I also hold a bachelor and a master degree in Engineering from Universidad Católica, Chile.

I currently serve in the board of directors of Fundación América por la Infancia, a company with social purpose based in Latin America.

Engagements

Media availability
Expert availability
Accredited to Supervise Research
Academic Research

Links

Honors

Outstanding teaching award
Awarded, GEM, 2015-2016
Outstanding teaching award
Awarded, GEM, 2014-2015
Marketing Faculty Publication Workshop
Awarded, ESCP, 2015

Organizational Affiliations

Head of Research center, MTCI - Marketing, Technology and Customer Insights, emlyon business school, 2023 –

Professor level 1, Department of Marketing, emlyon business school, 2024 –

Affiliated member, QUANT - Quantitative Methods in Business, emlyon business school, 2018 –

Past Affiliations

Associate Professor, Department of Marketing, emlyon business school, 2018 – 2024

Assistant Professor, Grenoble Ecole de Management (France, Grenoble) - GEM, 2014 – 2018

Education

2024, Accreditation to Supervise Research (HDR)

Jean Moulin Lyon 3 University, France

Management
2014, PhD

IESE BUSINESS SCHOOL, Barcelona, Spain

Management
2011, Research Master's degree

IESE BUSINESS SCHOOL, Barcelona, Spain

Engineering
2006, Master's degree

Pontificia Universidad Católica, Chile