Lionel SITZ

I hold a Ph.D. in Management Science and I am authorized to supervise research.

I am interested in everything related to consumer trends and I teach a number of different courses including ESC and MBAs, etc.

I lecture in branding, consumer behavior and the sociology and anthropology of consumption. Particular areas of interest are brands and their status in contemporary culture, lifestyles in a connected society, consumer passion and the relationship between ethnicity and consumption. I bring in different social sciences (sociology, anthropology etc.) and different methods (ethnography, videography etc.).