Expertise

I received a PhD in Communication Sciences from Università della Svizzera Italiana (Switzerland). Before joining emlyon I was assistant professor in marketing at TBS Business School (Toulouse) and I also had teaching experience in marketing related courses at the master and bachelor level at Bocconi University (Italy), IULM University (Italy) Franklin University (Switzerland) and Università della Svizzera italiana (Switzerland).

My main research interests deal with corporate hypocrisy and ethical misbehaviour (brand transgressions and greenwashing), and consumer sustainable choices and fake news.

Engagements

Academic Research
Expert availability
Media availability

Links

Honors

Best paper award for “Crowd-funding: transforming customers into investors through innovative service platforms”
Awarded, The AMA SERVSIG International Service Research Conference, Porto, Portugal, 2010
Best Paper Award – Consumer Behavior track: Acuti, D., Pizzetti, M., and Di Domenico G., “If it is cute, I am screwed! How product cuteness reduces perceived efficacy, anticipated performance, and consumer preferences”, SIM (Società Italiana Marketing) Annual Conference 2023, Firenze, 20-21 October.
Società Italiana Marketing, 2023
Best Track Chair Award – 2024 Global Fashion Management Conference at Milan, Track “Responsible consumption and production”
Global Fashion Management Conference, 2024
Doc.Mobility Research Grant
SNF - Swiss National Science Foundation, 2015
12-months Pre-Doc Grant
Bocconi University (Italy, Milan), 2010

Organizational Affiliations

Primary member, MTCI - Marketing, Technology and Customer Insights, emlyon business school

Affiliated member, Lifestyle, emlyon business school

Associate Professor, Department of Marketing, emlyon business school

Past Affiliations

Assistant Professor, Department of Marketing, emlyon business school

Assistant Professor, TBS Business School

Education

Communication Sciences
04/2012–16/05/2016, PhD , Università della Svizzera italiana (Switzerland, Lugano) - USI

“Gifts, emotions, and cognitive processes: An inquiry of gift receiving from a consumer psychology perspective” (Thesis Supervisors: Prof. Michael Gibbert and Prof. Peter Seele) Summa cum Laude

Psychology
Master of Science

Università Cattolica del Sacro Cuore, Milano, Italy